https://justinevalletoux.com justinevalletoux.com Mon, 14 Oct 2024 09:07:23 +0000 https://justinevalletoux.com en https://justinevalletoux.com/Front-Page Mon, 14 Oct 2024 05:07:53 +0000 justinevalletoux.com https://justinevalletoux.com/Front-Page JUSTINE&nbsp; VALLETOUX I am a senior creative and copywriter from East Paris. This is where I live, work, and get inspired. Most of the time. From professional journalism, through rap, lifestyle, and cultural press, I’ve crossed paths with prestigious advertising agencies, worked with demanding clients on often challenging topics, met&nbsp; people from all walks of life, and explored areas far beyond those of my early days.&nbsp; And if you'd like to take a look at my work, or at least a part of it, well, you're in the right place. Welcome&nbsp;👆 https://justinevalletoux.com/Main Mon, 14 Oct 2024 05:07:53 +0000 justinevalletoux.com https://justinevalletoux.com/Main JUSTINE VALLETOUX For the Olympics ADIDAS ROAD TO PARIS Beauty all aroundSEPHORA COLLECTION House of GoldPIAGET Royal Oak &amp; womenAUDEMARS PIGUET Being a bossBOSS BOTTLED With Serena WilliamsAUDEMARS PIGUET All night long ADIDAS AMERICANA Christmas talesCLARINS Artists’ portraitsYARDFrance is in the airAIR FRANCE Sheer VelvetGIVENCHY Louis is 200LOUIS VUITTON Chit Chat with Nico ParkerLANCOME Quatre is 20BOUCHERON Oh yes I do voicesVOICE OVER Insta - Email https://justinevalletoux.com/Adidas-Road-to-Paris Mon, 14 Oct 2024 05:07:54 +0000 justinevalletoux.com https://justinevalletoux.com/Adidas-Road-to-Paris JUSTINE VALLETOUX ADIDASROAD TO PARIS One month before the start of the Paris 2024 Olympics, the idea was to create a 1-minute film using Adidas archives, focusing on how athletes handle pressure. It would then be displayed on three super huge screens in the Adidas Arena. A grand introduction to the event presenting the Olympic athletes' uniforms, orchestrated by the Aimko agency. <img width="1080" height="1346" width_o="1080" height_o="1346" data-src="https://freight.cargo.site/t/original/i/aa11361d03aa7022c4040cf12a1f7a5fd30b72db57445027ec08e9106e254e3c/439268220_405389782356354_7023221927796423755_n.jpg" data-mid="219704025" border="0" src="https://freight.cargo.site/w/1000/i/aa11361d03aa7022c4040cf12a1f7a5fd30b72db57445027ec08e9106e254e3c/439268220_405389782356354_7023221927796423755_n.jpg" /> <img width="1080" height="1346" width_o="1080" height_o="1346" data-src="https://freight.cargo.site/t/original/i/1284104aee5cb81ab25059a94afacb61f6032bda8dcfeb11c2c52145e57d1769/439262764_399252162912975_203075471954766174_n.jpg" data-mid="219704245" border="0" src="https://freight.cargo.site/w/1000/i/1284104aee5cb81ab25059a94afacb61f6032bda8dcfeb11c2c52145e57d1769/439262764_399252162912975_203075471954766174_n.jpg" /> <img width="1080" height="1346" width_o="1080" height_o="1346" data-src="https://freight.cargo.site/t/original/i/fa480dabb9bc19d34ce07638dc70ecaf63441a29d6d4efdd592bd3bdfeb3a2c2/IMG_4922-2.png" data-mid="219704026" border="0" src="https://freight.cargo.site/w/1000/i/fa480dabb9bc19d34ce07638dc70ecaf63441a29d6d4efdd592bd3bdfeb3a2c2/IMG_4922-2.png" /> https://justinevalletoux.com/Lancome-Nico-Parker-1 Mon, 14 Oct 2024 08:46:17 +0000 justinevalletoux.com https://justinevalletoux.com/Lancome-Nico-Parker-1 JUSTINE VALLETOUX LANCOMEHello Nico Parker Artistic universe design and video interviews with Nico Parker, this was the announcement of the youngest ambassador ever for Lancôme Paris. Produced by Rumeur Paris and directed by Etienne Baussan. <img width="7802" height="5204" width_o="7802" height_o="5204" data-src="https://freight.cargo.site/t/original/i/ad9336bd2b106026269db6979bfb10b3d9ccd7a808aed64b5455b3b4214cd5b7/lan_nico-parker_pr_24_look1_2.jpg" data-mid="219882520" border="0" src="https://freight.cargo.site/w/1000/i/ad9336bd2b106026269db6979bfb10b3d9ccd7a808aed64b5455b3b4214cd5b7/lan_nico-parker_pr_24_look1_2.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/0e49e84550cbd005c6b649f25f6746729de47564bbf0a4e207f7bb9ba92ba401/lan_nico-parker_pr_24_look4_1.jpg" data-mid="219882526" border="0" src="https://freight.cargo.site/w/1000/i/0e49e84550cbd005c6b649f25f6746729de47564bbf0a4e207f7bb9ba92ba401/lan_nico-parker_pr_24_look4_1.jpg" /> https://justinevalletoux.com/Adidas-Americana-1 Mon, 14 Oct 2024 08:49:56 +0000 justinevalletoux.com https://justinevalletoux.com/Adidas-Americana-1 JUSTINE VALLETOUX ADIDASAmericana Campaign Americana, one of Adidas' iconic pairs that the Aimko agency was tasked with relaunching. A global campaign about endless nights, where the quality is judged by the state of your shoes at dawn, that has covered the walls of Paris. Directed by Jason Yan Francis. <img width="2880" height="1610" width_o="2880" height_o="1610" data-src="https://freight.cargo.site/t/original/i/b668d95f7467e6e4251eb118dc6beb6fff7876aa4abbb5b010926405356dbb02/Capture-decran-2020-04-13-a-13.03.36.png" data-mid="219709662" border="0" src="https://freight.cargo.site/w/1000/i/b668d95f7467e6e4251eb118dc6beb6fff7876aa4abbb5b010926405356dbb02/Capture-decran-2020-04-13-a-13.03.36.png" /> <img width="2880" height="1614" width_o="2880" height_o="1614" data-src="https://freight.cargo.site/t/original/i/92acd2521c8da9cab7249407b2ea3171c0470353ca6b3420b1bd154b85eb71fd/Capture-decran-2020-04-13-a-13.03.22.png" data-mid="219709663" border="0" src="https://freight.cargo.site/w/1000/i/92acd2521c8da9cab7249407b2ea3171c0470353ca6b3420b1bd154b85eb71fd/Capture-decran-2020-04-13-a-13.03.22.png" /> <img width="3500" height="1094" width_o="3500" height_o="1094" data-src="https://freight.cargo.site/t/original/i/2dc1d7e3ce65c663bb47a3c2f0a4a4153aa893e36febf8eab6606f26f5ed65bd/POST-V3POST-1--Celia.jpg" data-mid="219709670" border="0" src="https://freight.cargo.site/w/1000/i/2dc1d7e3ce65c663bb47a3c2f0a4a4153aa893e36febf8eab6606f26f5ed65bd/POST-V3POST-1--Celia.jpg" /> https://justinevalletoux.com/Audemars-piguet-Serena Mon, 14 Oct 2024 08:59:08 +0000 justinevalletoux.com https://justinevalletoux.com/Audemars-piguet-Serena JUSTINE VALLETOUX AUDEMARS PIGUET Women of impact The idea here was to write a film and campaign that would highlight the parallels between Serena Williams’ extraordinary work ethic, resilience and intergenerational influence, and the highest level of watchmaking craftsmanship — the Royal Oak. With Publicis Luxe at the helm, directed by Jenn Nkiru and photographed by Sharif Hamza. <img width="1090" height="1350" width_o="1090" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b269df2b30e68d0fb15cd27ea43fa77ce250fcb9686c3fd77cdf826c8f1094ae/0000_Composition-de-calques-1-1.png" data-mid="219709916" border="0" src="https://freight.cargo.site/w/1000/i/b269df2b30e68d0fb15cd27ea43fa77ce250fcb9686c3fd77cdf826c8f1094ae/0000_Composition-de-calques-1-1.png" /> <img width="1090" height="1350" width_o="1090" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b1f57f94cf72e04cf46101d399e489f442ca9245635d65b7bbb77818cf201a45/0003_Composition-de-calques-4.png" data-mid="219709917" border="0" src="https://freight.cargo.site/w/1000/i/b1f57f94cf72e04cf46101d399e489f442ca9245635d65b7bbb77818cf201a45/0003_Composition-de-calques-4.png" /> <img width="1090" height="1350" width_o="1090" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a7401e7be2dabb0c56f7fffe1299cb4f1a8a231e3cb7f096070999b6d386eeff/0002_Composition-de-calques-3.png" data-mid="219709918" border="0" src="https://freight.cargo.site/w/1000/i/a7401e7be2dabb0c56f7fffe1299cb4f1a8a231e3cb7f096070999b6d386eeff/0002_Composition-de-calques-3.png" /> https://justinevalletoux.com/Piaget-House-of-Gold-1 Mon, 14 Oct 2024 09:01:03 +0000 justinevalletoux.com https://justinevalletoux.com/Piaget-House-of-Gold-1 JUSTINE VALLETOUX PIAGET House of gold Piaget is all about gold. So when it came time to find a format to tell the story of this unique love, history and expertise with gold, the three-episode mini-series House of Gold was born. Orchestrated by Publicis Luxe and photographed by Sam Hofman. <img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/083a255b247d10779647c06c3b315ff4e5affd4608d029395de3ea588b16b3a8/01.png_0002_Composition-de-calques-3-1.png" data-mid="219709950" border="0" src="https://freight.cargo.site/w/1000/i/083a255b247d10779647c06c3b315ff4e5affd4608d029395de3ea588b16b3a8/01.png_0002_Composition-de-calques-3-1.png" /> <img width="1080" height="1346" width_o="1080" height_o="1346" data-src="https://freight.cargo.site/t/original/i/fa404757b76b2115c996426cee77aeb52e8fb4be43e2842ffe0211ad12d0ffad/Snapinsta.app_324563498_1280342752840415_8855952964886042987_n_1080-1.jpg" data-mid="219709956" border="0" src="https://freight.cargo.site/w/1000/i/fa404757b76b2115c996426cee77aeb52e8fb4be43e2842ffe0211ad12d0ffad/Snapinsta.app_324563498_1280342752840415_8855952964886042987_n_1080-1.jpg" /> <img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/cf3252b716cd7570fbf8b86938a5720c700c012794af136379fbf6f333a960e5/02.jpg" data-mid="219709958" border="0" src="https://freight.cargo.site/w/1000/i/cf3252b716cd7570fbf8b86938a5720c700c012794af136379fbf6f333a960e5/02.jpg" /> https://justinevalletoux.com/Sephora-Collection-1 Mon, 14 Oct 2024 08:53:07 +0000 justinevalletoux.com https://justinevalletoux.com/Sephora-Collection-1 JUSTINE VALLETOUX SEPHORA Catch beauty all around True beauty is passed down from grandmother to mother, to daughter, between friends, between strangers crossed on the street. It’s a story of inspiration, of recognizing beauty from elsewhere and everywhere, all around us, which shapes our personality. A global campaign envisioned with Mazarine, filmed by Salim Boujtita and photographed by Anairam. <img width="729" height="870" width_o="729" height_o="870" data-src="https://freight.cargo.site/t/original/i/4660936f1aa3d2a56dabd109f55564a512ed4f66ee713cb5e2397c2b6e719a17/POS-2-1.png" data-mid="219709762" border="0" data-scale="92" src="https://freight.cargo.site/w/729/i/4660936f1aa3d2a56dabd109f55564a512ed4f66ee713cb5e2397c2b6e719a17/POS-2-1.png" /> <img width="2583" height="1382" width_o="2583" height_o="1382" data-src="https://freight.cargo.site/t/original/i/1bf86e45b558e8c498e4b950008c81d8c57e244eb868a30a0dce5bf6ef322024/IN-SITU.png" data-mid="219709763" border="0" src="https://freight.cargo.site/w/1000/i/1bf86e45b558e8c498e4b950008c81d8c57e244eb868a30a0dce5bf6ef322024/IN-SITU.png" /> https://justinevalletoux.com/Audemars-Piguet-Couture-1 Mon, 14 Oct 2024 09:07:23 +0000 justinevalletoux.com https://justinevalletoux.com/Audemars-Piguet-Couture-1 JUSTINE VALLETOUX AUDEMARS PIGUETCouture at the heart Just like Haute Couture, watchmaking is a story of extreme precision, countless hours of work and unique craftsmanship. Two different fields that come together in this&nbsp; fashion-inspired campaign by Publicis Luxe, shot by Harley Weir and Ines Dieleman (still life). <img width="1031" height="1280" width_o="1031" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b15cd4ae33d2d0d5adf1855d138578443e4e19ce14f12e59dacb89c6d3e0f86a/RO_77350_Lifestyle_2021_02_JPEG.jpg" data-mid="219710525" border="0" src="https://freight.cargo.site/w/1000/i/b15cd4ae33d2d0d5adf1855d138578443e4e19ce14f12e59dacb89c6d3e0f86a/RO_77350_Lifestyle_2021_02_JPEG.jpg" /> <img width="750" height="927" width_o="750" height_o="927" data-src="https://freight.cargo.site/t/original/i/159ebabe7b2acd697653e8df1a13b536351744060061e9f8ad7f938d793329d8/RO_77350CE-OO-1266CE-01_still_life_JPEG.png" data-mid="219710528" border="0" src="https://freight.cargo.site/w/750/i/159ebabe7b2acd697653e8df1a13b536351744060061e9f8ad7f938d793329d8/RO_77350CE-OO-1266CE-01_still_life_JPEG.png" /> <img width="554" height="687" width_o="554" height_o="687" data-src="https://freight.cargo.site/t/original/i/451ad6dc70352b4b92d9ec461561098895b52e0e275f388d515b843cf4d11e61/RO_77353_Lifestyle_2021_01_JPEG.png" data-mid="219710533" border="0" src="https://freight.cargo.site/w/554/i/451ad6dc70352b4b92d9ec461561098895b52e0e275f388d515b843cf4d11e61/RO_77353_Lifestyle_2021_01_JPEG.png" /> <img width="962" height="1194" width_o="962" height_o="1194" data-src="https://freight.cargo.site/t/original/i/da99a48e8bf4b881f2425bd7f6c598f62a170d659535959429b33e10bc4d31b8/RO_77353BC-GG-1263BC-01_still_life_JPEG.png" data-mid="219710534" border="0" src="https://freight.cargo.site/w/962/i/da99a48e8bf4b881f2425bd7f6c598f62a170d659535959429b33e10bc4d31b8/RO_77353BC-GG-1263BC-01_still_life_JPEG.png" /> <img width="1025" height="1280" width_o="1025" height_o="1280" data-src="https://freight.cargo.site/t/original/i/bcbd0bf977ba194ffb20e875db736548b221b4efa3a2850b191150a14ba21940/RO_26319_Lifestyle_2021_02_JPEG.jpg" data-mid="219710536" border="0" src="https://freight.cargo.site/w/1000/i/bcbd0bf977ba194ffb20e875db736548b221b4efa3a2850b191150a14ba21940/RO_26319_Lifestyle_2021_02_JPEG.jpg" /> <img width="676" height="845" width_o="676" height_o="845" data-src="https://freight.cargo.site/t/original/i/4631d9e848e742a2f77cc0e55688dcced7626585cb55436ac2c612114ed9a5e2/RO_26319OR-AY-1256OR-01_still_life_JPEG.png" data-mid="219710538" border="0" src="https://freight.cargo.site/w/676/i/4631d9e848e742a2f77cc0e55688dcced7626585cb55436ac2c612114ed9a5e2/RO_26319OR-AY-1256OR-01_still_life_JPEG.png" /> https://justinevalletoux.com/Boucheron-Quatre-is-20 Mon, 14 Oct 2024 09:04:51 +0000 justinevalletoux.com https://justinevalletoux.com/Boucheron-Quatre-is-20 JUSTINE VALLETOUX BOUCHERONQuatre is 20 Quatre is Boucheron's iconic collection. For its anniversary, the idea was to define the branding, tone of voice and an additional experience (in the form of a nail bar) for the boutique concept designed and produced by the Aimko agency. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/becfa3183260a611062a69f7faef2562b42f272b9a0e48d12f9f68a85c133dc1/Boucheron-01.png" data-mid="219710129" border="0" src="https://freight.cargo.site/w/1000/i/becfa3183260a611062a69f7faef2562b42f272b9a0e48d12f9f68a85c133dc1/Boucheron-01.png" /> <img width="266" height="472" width_o="266" height_o="472" data-src="https://freight.cargo.site/t/original/i/3041b56777870616197e360649c0e4c1e2c53865bc3b180690638a3c24e951e3/Boucheron---Quatre-is-20.gif" data-mid="219710329" border="0" src="https://freight.cargo.site/w/266/i/3041b56777870616197e360649c0e4c1e2c53865bc3b180690638a3c24e951e3/Boucheron---Quatre-is-20.gif" />